PC and Notebook Development
PC and Notebook Development
After four years of abscense our Partner requested a Project to re-introduce the Brand into the Latinamerican market thru PC and Notebooks.
OTS took the task at hand and prepared a plan which included penetrating into the mayor markets and then moving into the secondary.
First was Argentina where the Brand Product was introduced in 2006/2007 the Project was very Successful the brand Reaching
Number 1 in PC Sales and Number 2 in Notebook Sales.
IDC Argentina Quarterly Tracker 2Q 2008
Brasil and Mexico followed.
Colombia, Peru and Uruguay next.
The brand awareness was lifted in the countries we worked in and sales reached expectations.